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Dell India today said it is aiming to achieve double digit growth in laptop space during 2013-14 on the back of rolling out new range of products including ultrabooks.
“We are looking to achieve double digit growth in laptop sales for February 2013 till January 2014,” company’s Marketing Director, Shishir Singh told reporters here.
He was speaking after launching new range of laptops, tablets and Ultrabook here.
He said the company had a flat growth in last fiscal ending January 2013 on less buying by corporates and non-participation in government projects.
The company follows February till January as financial year.
The country’s laptop market size is pegged at 6 million units per annum, while Dell claims to have 15 per cent market share in this space.
The company also launched XPS 12 convertible(Laptop), Latitude 10 tablet, Latitude 6430u Ultrabook, and the OptiPlex 9010 All-in-One with touch with price ranging from Rs 37,990 to Rs 89,990 a unit.
“Dell has designed the new portfolio of devices and solutions keeping in mind changing user preferences for great flexibility and efficiency. These devices will maximise the balance between end user preferences, productivity and IT control, and are backed by robust customer service,” Singh said.
He added that these products would make free customers from carrying multiple devices, helping them save time and be more productive.
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