Dell may be a late comer when it comes out with tablet and hybrid PC. But when it does, it doesn’t want to be a me-too firm.
“For now, we are targeting only the corporate sector with this tablet,” Shishir Singh, Marketing Director (Product Marketing) of Dell, has said.
Admitting that they were late to enter the tablet market, he said the company is not looking at the mass market. “We are focussing on only one segment where there are no players with a focussed approach,” he said.
It has just announced four products – Latitude 10 (tablet), an ultrabook, XPS 12 convertible (a tablet-cum-laptop) and all-in-one personal computer.
Citing the surveys, he said the tablet market in the country had crossed the 1.1-crore mark (in a year). “Of this 60 per cent is taken by the mass market, with the remaining in the corporate, education, government and small and medium enterprises,” he said.
Asked how it was going to fight competition with Apple and Samsung, he said most corporates and businesses worked on Microsoft applications. “We are positioned well with Windows 8 Operating System, allowing the firms to directly deploy in their business environment,” he said.
All the products are touch-enabled.