Dell India has entered into a partnership with Digilife Distribution and Marketing Services (DDMS), the distribution arm of HCL Infosystems.
This partnership will be for the distribution of Dell’s enterprise products to partners in emerging markets. This is a first-of-its-kind engagement for DDMS and Dell in the market. DDMS will deal in an array of Dell’s Enterprise products like servers, storage and networking products in India. The partnership with DDMS will enhance Dell’s Enterprise solutions reach beyond tier-1 cities and propel its focus to target mid-market customers with open, easy to deploy and affordable solutions, according to company officials.
Sameer Garde, President & Managing Director, Dell India, said: “India is the first market for Dell, to define and categorise the new market opportunity as the mid-market segment. DDMS’ strong distribution network in mid-markets, coupled with our broadened product & solutions portfolio will surely help us strengthen our presence across these growth markets, moving beyond the top eight cities in India.”
Further, as a part of this initiative, DDMS and Dell will collaborate on marketing, sales and technical areas and overall go-to market activities. DDMS will take care of the marketing related activities for Dell Enterprise products and services, and further help promote, participate and extend the sale of the Dell products through
activities such as market research, advertising, trade shows, internet marketing etc.
Dell’s Global Commercial Channel division retains around 19,000 commercial partners in the Asia Pacific region. The division takes care of programs and policies relevant to channels, which cover all types of business entities such as public companies and large-/medium-sized companies. In India, Dell currently engages with 1,700 commercial channel partners, and this agreement will further strengthen the reach of its enterprise solutions to key markets.
Sanjay David, CEO Digilife Distribution and Marketing Services, a 100 per cent subsidiary of HCL Infosystems, said, “This partnership will add a new dimension to our current offerings and provides us an opportunity to address the needs of enterprises in diverse locations through our distributors in this segment.”
This program further strengthens the point of Dell being a stable and a long term partner for their partner community. Ajay Kaul, Director & General Manager, Global Commercial Channel, Dell India, said: “Our partners are a very important part of Dell’s overall growth strategy and we have always aimed at providing maximum value to our partner community. We realise the importance of our channel partners in the growth of our business, and hence we take utmost care to enable them to effectively meet the needs of their customers and deliver more value to their growing business. This step again is an indication that
we are listening to our partners and shifting our approach in making Dell solution available to them off-the-shelf and thus addressing the run-rate requirement of our customers.”