Digital advertising technology start-up Adadyn, which has raised under $5 million in funding from IDG Ventures since its inception in 2006, is targeting $100 million in revenue in the financial year 2017.

Currently, the start-up’s advertising technology platform is used to enable 60 billion ads for over 2,000 small and medium advertisers in the US who use the platform to run their desktop and mobile advertising campaigns with budgets starting from as little as $100-200.

Adadyn has launched an end-to-end, self-service advertising platform that makes it easy for advertisers to run their digital campaigns without any help.

“With this platform, we will take on Google and Facebook as we are targeting the same small and mid-sized advertisers. Until now, we worked on a managed services model wherein, an account manager could handle up to 15 advertiser clients. If we wanted to take on more clients, we had to hire more people. Now, we can take on hundreds of clients and grow our revenues in a non-linear way. Therefore, we are confident of achieving $100 million in revenue in FY 2017,” Kiran Gopinath, founder and CEO, told BusinessLine . The company has grown its revenue 3X times in FY 2014 and FY 2015.

Stating that Adadyn is a successful ‘Made in India’ story, where the self-service ad platform was built in India and serves the US market, Gopinath explained that the platform solves a huge pain point for small advertisers.

There are many ad exchanges, mobile ad networks and so on, which are approached by large advertisers to run their campaigns.

However, small advertisers are generally turned away, as they have very small digital ad budgets.

Adadyn has partnered with a number of these exchanges and platforms like AppNexus and OpenX and brought it under its self-service platform, whereby any advertiser – small or big, can access these self-service tools to create and run their ad campaigns, including banner ads, videos, push notifications, in-app experiences and reach out to their target market via the partner exchanges/platforms.

Advertisers do not have to worry about paying a licence fee, or minimum spend or any other such guarantees. For instance, if an advertiser has a campaign budget of $2,000 for the holiday season, the advertiser can run it for that period and go back to the Adadyn self-service platform when they want to run their next campaign.

A percentage of the overall campaign cost is paid by advertisers to Adadyn.

Adadyn is foraying into Europe, Australia and Japan next year and the India market in early 2017.

Asked if there are plans to raise funds for the geo-expansion, Gopinath said, “The last time we raised money was in 2011. We are a profitable company and can sustain operations with internal accruals.”

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