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The US-based analytics firm SAS sees high growth from public sector and government entities across geographies including India, as they embrace digitisation, said a top executive from SAS.
Randy Guard, Chief Marketing Officer, said at the SAS Analytics Experience 2018 here, “Public sector is seeing tremendous growth. I would say that is mostly across the globe.”
“A lot of it has to do with embracing and adopting more enterprise platform, data and analysis,” he added.
Governments across the globe are embracing digital platforms for better delivery of services and welfare schemes across different departments.
This includes creating a digital ID for citizens for government programmes and smart city initiatives, which means that they need to safeguard against fraud and strengthen security, especially in the tax and revenue departments. All these are driving growth from public sector.
Oliver Schabenberger, Chief Operating Officer and Executive Vice-President, said public sector accounts for about 19 per cent of the company’s revenue— the second largest after banking and financial services, that account for about 40 per cent.
To keep up with the growing demand, the company launched fraud and security intelligence division in April 2018 to meet customer demand.
Security as key focus
Stu Bradley, Vice-President, Fraud and Security Intelligence Division, said that fraud and security is also a key focus area for the company along with customer intelligence and risk analytics. It is also one of the fastest growing divisions for SAS, he added.
“We focus on several different industries within the portfolio. Our main focus areas are financial services and public sector, both national security and defence organisations and civilian organisations,” said Bradley.
The division handles enterprise fraud detection platform that banks can use for different processes such as debit and credit card fraud, and also manage digital channels such as mobile banking. The division manages emerging fraud around fake identities and insider threat, which is the biggest threat in financial institutions and government entities.
The writer attended Analytics Experience 2018 event in Milan at the invitation of SAS
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