Aimed at boosting its cross-border trade, online marketplace eBay India has partnered with Best Deal TV to sell a range of celebrity-endorsed products.
eBay said its Cross Border Trade business will enable exports of Bollywood-led merchandise that are currently being sold on Best Deal TV.
The partnership will allow Best Deal TV to list their product across three platforms -- www.ebay.com; www.ebay.co.uk and www.ebay.com.au and specifically target buyers in USA, UK and Australia respectively.
“There is a 25 million strong Indian diaspora. We want to target such consumers with our products,” Latif Nathani, VP & MD, eBay India said.
He said eBay India’s CBT business today provides 20,000 entrepreneurs an opportunity to export to global audiences.
“This business has grown exponentially and is a strategic fit to our growth in India. We have noticed that global consumers are looking for variety and unique inventory from India. The partnership with Best Deal TV will enable us to offer credible and celebrity endorsed products to audiences across three countries,” he added.
Nathani said eBay plans to expand Best Deal TV products offering to over 17 countries in the next six months.
Best Deal TV via its store on eBay will list 2000 SKUs across three main categories -- home, fashion and lifestyle. Each product being listed will be endorsed by a leading Bollywood celebrity.
Raj Kundra, CEO, Best Deal TV India, said “Since our launch we have been getting a lot of interest from Indians residing internationally, wanting to buy our exclusive celebrity products. The collaboration with eBay India will help us service those and many other Bollywood loving customers worldwide. This synergy will allow us to be the first home shopping channel in India to cater to customers worldwide.”
As per eBay India Census of 2014, USA, UK and Australia are the top three countries that contribute to the cross border business of eBay India.
Nathani said eBay India sellers can use any of the 39 eBay worldwide sites to export products to around 157 million active buyers around the world. At any given time, there are over 3.5 million live listings from India on eBay worldwide sites across lifestyle, collectibles and media verticals