Flipkart, India’s largest e-commerce marketplace, announced the launch of its e-learning category today. With over 1,900 products and titles, this category will offer an exhaustive range of e-learning material, certification courses and online tests catering to students with a variety of requirements.

With this announcement, Flipkart will be extending its virtual academic books category to feature a selection of offerings for students in schools, colleges as well as students appearing for competitive exams.

Study material from reputed brands such as Career Launcher, Edurite, EduKart, Merit Nation, TCY Online and Practice Guru, will be a part of this selection. Also, Flipkart will continue to expand its e-learning portfolio with exclusive offerings for students with varied needs.

Commenting on the launch, Nipun Mehra, Sr. Director - Retail, Flipkart, said, “Learning is going digital. Both eBooks and digital coursework are seeing increasing adoption and Flipkart is well-positioned to service the need. The availability of eBooks, certificate courses and online tests — all on one platform, will make the entire process of buying/accessing e-learning material easy for students who form a significant part of our customer base today.”

As an introductory offer, Flipkart will be providing exclusive offers with up to 100 per cent cash-back on purchase of products under the e-learning category. Additionally, as a value addition to customers of books, free shipping on all books orders for a limited period.

Launched in October 2007, Flipkart.com is India’s leading e-commerce marketplace offering over 15 million products cross 70+ categories.

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