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Flytxt, mobile marketing and advertising technology company, will offer its solution to Essar's Kenyan venture. Essar operates mobile services in Kenya under the brand name yuMobile.
yuMobile will deploy Flytxt's integrated carrier class mobile marketing software platform NEON on its network in Kenya.
The integration of Flytxt's Solution to its network will enable yuMobile to offer on time, contextual and relevant promotions leading to highly personalised marketing messages.
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