Flytxt enters Lankan market

Mobile marketing solution provider Flytxt has entered the Sri Lankan market with the addition of Hutch as customer in the island nation. Flytxt has a development centre at Technopark here. The Flytxt platform will help Hutch to understand client preferences with greater precision. It is designed to streamline and automate the marketing operations for higher efficiency with real-time reporting, a company spokesperson said. Dr Vinod Vasudevan, Chief Executive Officer, Flytxt, said the company was happy to associate with Hutch.