India's spending on green IT and sustainability initiatives will reach $29.2 billion in 2013, a 17.6 per cent rise from $24.8 billion spent last year.
Businesses and investors in India are slowly waking up to green and sustainability issues, policy-makers are clearly pushing for changes that will likely set the tone for green and sustainable, low-carbon economic growth in the country in the coming years, according to a study by Gartner.
Policy initiatives and regulatory measures from the Indian Government will be the key drivers for implementation of some of the technologies (such as advanced metreing infrastructure, carbon capture and sequestration, an intelligent transportation system, and solar energy technology) necessary to usher in low-carbon sustainable growth, the research and analyst firm said in its report ‘Hype Cycle for Green IT and Sustainability in India, 2013’.
A few leading organisations in the country are beginning to implement green IT and sustainability solutions and incorporate them into business operations. However, this is through a piecemeal approach that relies more on the hype surrounding the solutions than on the real benefit of the solution to the organisation's sustainability and green IT vision.