Google Inc is in early talks to buy Bangalore-based start-up InMobi, in a move that would strengthen its offering in the increasingly competitive mobile advertising space, a source with direct knowledge of the matter said.
InMobi, which helps companies target phones and mobile devices in their advertising, was launched in 2007 and claims to have over 1 billion users across 200 countries. It counts Japan's SoftBank, an early backer of China's Alibaba, and early stage venture capital firm Sherpalo among investors.
The source, who asked not to be named because the companies have not made the negotiations public, said talks were at an early stage. The source said Google had not yet detailed its terms and conditions for the deal.
InMobi would likely be valued at around $1 billion, the source said.
Both InMobi and Google declined to comment.
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.