Google India is to launch a mass media campaign to help 50 million women get online in one year.
The internet major has also partnered Intel, HUL and Axis Bank to create awareness about the benefits of Internet for women and empower them through a digital literacy initiative.
Google India’s media campaign is targeted at women and also aims to promote the Web site www.hwgo.com.
The Web site will host content covering the very basics of Internet and that is relevant for women in India in Hindi and English.
The initiative will focus on creating awareness about the benefits of Internet for women, educate women to use the Internet to improve their lives and work with partners to enable easy Internet access points for women in the country.
With over 200 million Internet users in the country and growing, India is on its way to become the second largest Internet market in the world overtaking the US. But only one third of India’s online users are women, Google India said in a statement.
Intel is also launching a mobile app called ‘Easy Step’ for women which would be available on Android Playstore.
rajesh.kurup@thehindu.co.in