Led by strong demand for digital advertising from small and medium-sized businesses (SMBs), Google India on Wednesday launched a programme to maximise its reach to SMEs (small and medium enterprises) spread across the country.
It will provide specialised services to SMEs to grow their businesses through digital advertising. Google’s Premier SME Partners will be trained to offer expertise and proficiency in developing, launching and managing digital campaigns for them.
These partners will offer end-to-end marketing solutions such as search engine marketing and localised marketing solutions across Google properties and mobile advertising platforms.
The company will also invest in helping partners with dedicated marketing and sales support that includes direct access to Google, co-branded market collateral, market research, training, offers, technical and operational support, assigned account manager and joint sales pitches.
Roping in more partners
“With the launch of this programme, we want to expand our reach by recruiting 30 new partners across India by end of next year, so that more and more SMEs can benefit from a direct engagement with a Google-trained professional,” Rajan Anandan, Managing Director and Vice-President (Sales), Google India, said.
It has already short-listed six such premier partners and has been working with them to help them ramp up their sales force through training programmes. The partners include Sokrati from Pune, Getit from Delhi, O3M Directional Marketing from Chennai, Effective Responses from Delhi, AdGlobal 360 from Delhi and ISPG technologies from Bangalore.
This programme is a global initiative of Google and is operational in 37 countries worldwide.