Mobile health company Grow Fit on Wednesday announced it raised $4.5 million in Series A funding led by Manipal Education and Medical Group (MEMG), the PE arm of Manipal Group.
With this, Ranjan Pai, the MD and CEO of MEMG, will join the start-up’s board of directors. The company’s seed investors, SAR Group and The Grover Trust, also participated in the round. Founded in September 2015, Bengaluru-based Grow Fit is a full-stack, health tech company committed to helping Indians achieve wellness through a combination of data science, medical expertise and personalised inputs, the firm said.
The company offers coaching, health foods and behavioural insights through its scalable technology platform.
In September 2016, the start-up also expanded into the functional beverages segment with the acquisition of Drink King, a nutritional beverage platform.
Jyotsna Pattabiraman, founder and CEO, Grow Fit,said: “Grow Fit is an outcome-oriented company that combines data science, medical science and behavioural insights to help people achieve their health goals and live their best lives. I am delighted that leading professionals from the Manipal Hospital have validated our approach.”