HP today announced new HP Converged Storage innovations that enable customers to maximise the return on investment of their virtual technology infrastructure.

Further, the company also announced new HP StoreVirtual Virtual Storage Appliance (VSA) software functionality.

These new features include automated sub-LUN (logical unit number) storage tiering and increased VMware and Microsoft integration to improve efficiency and performance, the company said in a statement.

New licensing options provide deployment flexibility to support the current workload requirements and future growth needs.

HP also introduced two software plug-ins for HP 3PAR StoreServ Storage, one for use with VMware, and the other for use with SAP. These plug-ins help customers simplify the management of complex application deployments.

“To reduce data centre investment and operational costs, budget-conscious organisations are transitioning from dedicated physical hardware to software-defined storage embedded on existing industry standard servers,” Barun Lala, Director, Storage, HP India, said.