HT Media today launched its revamped job portal shine.com that facilitates users to search jobs using their account on social networking site Facebook.
The portal has already crossed the one crore candidate database mark and with two lakh job openings on the site, it is the world’s first job portal to integrate Facebook hiring solutions with mainstream offering, HT Media Business Head, Internet Business, Amit Garg said.
“Our latest survey with candidates suggests that 65 per cent of the respondents are more likely to use Facebook over LinkedIn for job search,” Garg said.
At present, shine.com is placed second in the online job recruitment market after naukri.com and the company is looking to close in on the leader..., Garg said, adding, it has around 5,000 recruiters, including 2,000 paid ones.
He said 51 per cent of Facebook users have their current professional updates on the networking site. With the new platform, a recruiter can access a candidate’s profile after an application is made through Facebook account.
References to the company of a common friend could also be sent through Facebook, Garg said, adding such references would put a check on the fake job profiles going on the net.
“When you are talking of referral, on Facebook you are connected with people whom you know well and have a relationship,” he said.
Garg further said the portal is going to launch a promotion campaign on TV, cinema, radio, entertainment channels and other media. The campaign would be titled ‘Yaar tu God hai’, targeting youths.