Indian telecom operator Idea Cellular has chosen Broadcom's processor technology in its new Idea Ivory Android-based smartphone. By selecting one of Broadcom’s 3G platforms optimised for Android, Idea Cellular aims to provide customers with an entry-level smartphone offering improved functionality, powerful graphics, and advanced features including dual-SIM connectivity, according to a company statement.
As the Indian market evolves from 2G to 3G technology, Idea Cellular is committed to proliferating 3G services by providing affordable, feature-rich smartphones that satisfy consumers,” said Sashi Shankar, Chief Marketing Officer, Idea Cellular.
As carriers expand their 3G networks, smartphone growth in India will be bolstered by low-end smartphones offering dual-SIM capability and local apps, according to market watchers. According to research firm
IDC, India and Brazil will join the US, China, and the UK as the top five country markets for smartphone shipments by 2016.
“With our complete, integrated smartphone platform, Broadcom provides device manufacturers in emerging markets with the technologies necessary to deliver an affordable Android device and capitalise on the smartphone revolution,” said Rafael Sotomayor, Broadcom Vice-President, Mobile Platform Solutions.