Idea Cellular has launched Zeal, a dual-SIM 3G smartphone to help upgrade existing 2G subscribers in the State to 3G.

Zeal is powered by a 1GHz Qualcomm Snapdragon processor, and comes with 256 MB of RAM on board with Android 2.3.6 platform. It is priced at Rs 5,390 and is targeted at the youth, said Rajat Mukarji, chief corporate affairs officer, Idea Cellular.

Vinu Verghese, circle head, Idea Cellular, said that a pack of Rs 261 gets 1 GB of free data every month, and free Idea TV for first three months.