Idea Cellular launched its 4G services in Mumbai with some agressive data tariffs offering unlimited voice calls for ₹395. Idea has a subscriber base of 4.4 million and revenue market share of 10.2 per cent in Mumbai.
As part of its inaugural offer, all 4.4 million existing Idea customers, both on prepaid and postpaid services and new customers who join during the offer period will get 10 GB 4G free promotional data. New customers joining Idea in this 90-day promotion period with 4G handsets can now recharge with ₹395 and enjoy unlimited local and national calling, bundled free with daily data of 1GB 4G or 2G datafor a duration of 84 days.