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IT major Infosys has signed a five-year collaboration with automotive marquee smart Europe GmbH to refine its Direct-to-Customer (D2C) business model in Europe and provide enhanced customer experience, data-driven personalisation, and engagement for the existing, new, and upcoming electric models.
Through this strategic collaboration, Infosys will help smart Europe GmbH redefine the online EV buying experience and apply state-of-the-art Machine Learning (ML) models to forecast sales and aftersales demand accurately.
Jasmeet Singh, EVP and Global Head of Manufacturing, Infosys, said, “We are delighted to deliver our cutting-edge technologies to innovative companies like smart Europe GmbH to help ramp up their competitiveness in the European market. Infosys has demonstrated a steadfast commitment to powering innovation-driven customer experiences across touchpoints through our automotive and mobility offerings.”
Leveraging experience
“Leveraging a blend of our expertise in the domain and strong regional presence, we will help smart Europe GmbH fast-track the adoption of cutting-edge digital solutions. The success of this engagement will be a real game changer for both smart Europe GmbH and Infosys in the electric mobility era,” he added.
Infosys was chosen to assist the EV maker in this transformation for its deep expertise in enabling consolidation across automotive sales and e-commerce processes and systems. To enable smart Europe GmbH derive value from software, data, and cloud investments, Infosys will leverage its trusted process, functional and technical expertise, complemented by a design thinking-led consulting approach, said the company.
It will also help smart Europe GmbH to efficiently sell electric vehicles across 15 European countries with a D2C sales approach and secure engagement across lead generation, prospect conversion, sales and aftersales channels, supplemented by end-to-end ownership and accountability.
Dirk Adelmann, Chief Executive Officer, smart Europe GmbH, said, “We are pleased to have Infosys as our partner on this journey. Infosys’ strong leadership commitment backed by its ability to drive end-to-end application development and maintenance with efficiency and effectiveness, will help us boost our operational performance and user experience.”
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