Infosys has launched a new solution that is aimed at enhancing efficiencies for retailers in emerging markets such as India and China.
The solution called TradeEdge, aims to connect the entire ecosystem involving retailers, wholesalers, distributors and ‘kirana’ shops and provide them with data on to make timely decisions on products that are fast selling, refurbishing of stocks, reduce wastage and minimise selling costs.
“In this competitive market, multinational retailers are struggling with visibility relating to customer demand and this is where solutions like TradEdge comes in,” N.R Narayana Murthy, Executive Chairman, Infosys told newspersons.
With this solution, Infosys claims that it has 10 customers already signed up that includes P&G.
When asked for the names of remaining customers, Infosys said that it had Non Disclosure Agreements (NDA) and cannot name them.
Industry watchers feel that what strategy worked in developed markets for multinational retailers will not work in emerging geographies and hence the need for adopting technology specific to these markets.
For Infosys, the TradEdge push, which is a part of its 3.0 strategy (wherein 30 per cent of its revenues would come from products) gets it more high margin revenues with the kind of Intellectual Property (IP) built around it.