Chip manufacturer Intel on Tuesday unveiled computing devices based on its third generation Core processors that claims to perform faster.
Intel said the new chip will also make the devices, including Ultrabooks and desktops, more robust in terms of security and power consumption.
Computing device manufacturers such Acer, Dell, Hewlett-Packard, Asus and HCL Infosystems are expected to launch products embedded with this processor over the next few months.
However, the companies are tight lipped about the pricing.
Announced in April, the new processor from Ivy Bridge family would have flexibility to deliver visual and graphics capabilities that are more than 20 per cent better than Intel's second generation chipsets – Sandy Bridge.
Intel said devices such as Ultrabooks, powered by Ivy Bridge, would give consumers ability to play games, upload videos to the Internet and movies without purchasing expensive, separate graphics card. “Similar to introduction of Intel Centrino nearly a decade ago, this is a time of revolutionary change in personal computing,” Ms Debjani Ghosh, Managing Director, Sales and Marketing Group, Intel South Asia, said.
She said such innovation would continue in coming years as the industry aims to raise the bar for PC experiences, evolving to more natural and intuitive interactions.
“We would see around 30 new designs coming which are touch-enabled and 10-12 designs which are convertible like sliders by end of this year. Sliders are designs that can be used as tablet as well as laptop,” Mr Sandeep Aurora, Director Marketing, Intel South Asia, said.
However, the company said prices of devices such as Ultrabooks would remain dearer to consumers given the economic scenario world wide.
Though Intel has kept the cost of Ivy Bridge similar to that of Sandy Bridge, products such as Ultrabooks would remain as a niche product for at least next 12 months.
“Once the ecosystem comes along, volume growth of products such as Ultrabooks would come down,” Mr Princy Bhatnagar, Vice-President, Head-Consumer Computing, HCL Infosystems, said.