Online grocer Localbanya has announced its expansion into Pune on the back of a new round of funding received from Shrem Strategies in late 2014. Having started test runs in Pune since the beginning of February, Localbanya had commenced full operations with effect from February 20.

The company, which delivers groceries and household needs to customers’ doorsteps, is now looking to take the brand to other major metros in the coming three months, and starting operations in Pune is the first step in this process.

“The launch of our services in Pune coupled with a fresh round of funding, sets us on our way to the next phase of our vision – taking brand Localbanya to as many Indian households as possible. We have gained a lot of experience here in Mumbai and feel this is the right time to expand our operations. If all goes well, we hope to be in 4-5 additional metros very shortly,” says Localbanya Co-founder Rashi Choudhary.

The recent round of funding from Shrem Strategies comes on the heels of two earlier rounds from BCCL’s Springboard Fund and Karmvir Avant Infotech Pvt Ltd. Localbanya was the first player to enter the online grocery market in Mumbai in 2012.

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