Microsoft in June will begin airing original television shows on Xbox consoles as it continues a quest to anchor the boxes at the heart of home entertainment.
Xbox Originals programmes ranging from dramas and comedies to documentaries and live events will air with interactive features taking advantage of video game console capabilities, according to Microsoft.
“Microsoft has a long and rich legacy in the content business,” executive vice president of Xbox Entertainment Studios Jordan Levin said in a release.
“Games have been part of our DNA for at least the last 15 years, and creating original TV content is a logical next step in our evolution.”
Hollywood talent enlisted to help create programs includes star directors Steven Spielberg and Ridley Scott, who were involved with separate projects based on exclusive Xbox blockbuster science fiction battle franchise “Halo.”
The roster of original shows included a series about international street soccer and a documentary about a search for a trove of vintage Atari computer games dumped long ago in a landfill in a US desert.
Microsoft said that original programmes are intended as incentive for people to make Xbox consoles preferred “all-in-one” entertainment devices.
Microsoft late last year launched a new generation Xbox One console touted as a home entertainment hub that goes far beyond games.