Mobile wallet company MobiKwik has now ventured into the hyperlocal space with the launch of ‘Explore Nearby’.
Available on the MobiKwik app, the feature enables discovery of neighbourhood stores, restaurants, cafes, and so on, that accept wallet payments.
With immediate effect, more than 10,000 MobiKwik partner retail stores, which includes merchants such as Big Bazaar, Barista, Domino’s Pizza, WHSmith India, Archies, Sagar Ratna, would now be visible to the users on the ‘Explore Nearby’ tab. Users can also view existing offers at these outlets and pay via MobiKwik to redeem it.
“With the Explore Nearby feature we are connecting offline retail stores with over 30 million users on our platform. Be it for purchasing grocery at your corner store or a family dinner at your local restaurant, the wallet now makes it easier for you to discover, shop & dine at MobiKwik supported merchants in your vicinity.
“Offline stores can now attract MobiKwik users depending on their location and preferences resulting in higher sales,” said Bipin Preet Singh, Founder-CEO, MobiKwik, said in a statement here.
The launch of this feature marks a tipping point for driving India to a more cashless environment even before venturing out of their home or office, consumers can now easily identify neighbourhood stores where cashless payments are accepted.
The map-based ‘Explore Nearby’ interface is the first implementation of online-to-offline (O2O) strategy by any mobile wallet firm in India.
‘Explore Nearby’ users can also locate the nearest cash-loading point for topping up their wallet balance. Many of MobiKwik’s offline retail partners, such as WHSmith India and ICICI Bank, also assist the users to top up their wallet using hard cash.