Mobile wallet company MobiKwik on Monday launched a new mobile wallet application, 'MobiKwik 'Lite' to help unorganised retailers and shopkeepers across the country receive payments seamlessly.
Being an under 1mb app that works smoothly on EDGE connections, MobiKwik 'Lite' will address the underserved smartphone users in India, who face challenges of slow data connectivity and thus are unable to access digital payments easily.
Users can download this app with just one missed call and sign up with their mobile number only, no email ID required, according to Bipin Preet Singh, Co-founder of MobiKwik said.
"Majority of Indians do not have access to digital payments due to connectivity issues. With 250 million smartphones and less than 50 percent net penetration, India is highly underserved and the adverse impact of this reality is being observed by masses given the recent demonetisation.
To bridge this gap between India and Bharat, we have launched MobiKwik 'Lite'", Singh said here.
By the end of this week, the app will be available in all major Indian languages and soon, MobiKwik Lite will work without any net connectivity too, therefore addressing all the challenges being faced by masses in accessing wallet payments, be it language, connectivity or quality of smartphones, he added.
srivats.kr@thehindu.co.in