Mobile value-added service (VAS) providers are finding ways to capitalise on the popularity of the hit Tanglish song “Why this Kolaveri Di” . TechZone one of the content providers for leading operators in India such as Airtel, Reliance, and DoCoMo, has seen 22,000 downloads of the song in the last five days.
TechZone has exclusive rights of music tracks, videos, ringtones, caller ring back tones and other digital entertainment formats for the song from the Movie “3”.
“TechZone is elated with the kind of response they have received for mobile downloads in a span of less than five days was well received on WAP with downloads 22,000. TechZone has deployed this content through its entire distribution network which includes all telecom operators in all the regions,” said a press release.
To avail the service, a subscriber simply needs to “SMS THREE or 3 to 56060” for mobile downloads and CRBT codes
Mr Naveen Bhandari, Director, TechZone says: “we are glad that we at TechZone are associated with SONY Music and Kolaveri as a mega successful project. To value add their endeavour and to make this song a super success across every mobile platforms. Kolavari is the classic case of online marketing which has shown the miraculous downloads on mobile. Content has grabbed eyeballs much like it happens in the international music market scenario.”
Tamil film star Dhanush's song Kolaveri Di has become a blockbuster by crossing 10,559,994 hits since its release November 16 on YouTube.