In a first of its kind study, half the youth in Bangalore use tablets for work, according to market advisory firm Zinnov.

The company surveyed 850 consumers who currently use, or have used tablet devices in the past and was conducted amongst individuals across ages, gender, marital status and professions. According to the study, respondents in the age group of 21-39 use their tablets mostly for work, thereby dispelling the notion that tablets were used for entertainment purposes.

This also signifies another trend that the line between work and personal lives are blurring, going by the report. “The youth wants flexibility to work and our research establishes that fact,” said Kishan Bhat, Director- Engineering & IT Excellence at Zinnov. The study also points that the youth were hooked onto their tablets with 63 per cent of them saying that they used it throughout the day.

Around 60 per cent of the respondents said that the tablets are used to access emails, reading news or books but has not gone into the amount of time spent into each activity. However, the survey points out that tablet usage increases as the day goes on with majority of usage happening in the evening and night. Around 63 per cent of the respondents surveyed said that they used it to access social networking websites and only 35 per cent said that they shopped online, thereby indicating that Indian consumers are still uncomfortable over security issues in mobile payments.

Tablets made by Acer, HCL and Samsung were used more for official purposes, the study said. Also, the youth seemed to be more interested in portability of a tablet as compared to features, appearance or price. Interestingly, only 59 per cent of the users were concerned about battery life in a tablet.

When it came to customer satisfaction, Apple’s iPads continue to reign supreme, followed by Samsung and Indian companies like Micromax, Karbonn and HCL.

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