Idea in pact with Opera, Quikr

Idea Cellular has entered into a tri-party agreement with Opera Software and Quikr to offer sponsored mobile data through sponsored Web passes to its more than 137 million subscribers. The partnership is aimed at enabling more Indians get online and experience the power of the Internet on their mobile phones, the company said in a statement. A Web pass is an alternative to monthly data plans for consumers who do not require full-time Internet access. This solution provides affordable Internet packages, tailor-made to enable internet access for particular timelines or websites, such as Facebook access for a day or internet access for an hour at just ₹1.