ASUS, which re-entered the Indian smartphone market with its new Zenfone series, has sold 40,000 units within four days of its debut.

Post the launch on July 9, ASUS Zenfone Series has been available only on Flipkart and through ASUS’s authorised channels.

"We are overwhelmed with the response received within just four days of the launch. The reaction from the Indian masses has been astonishing owing to our partnership with Flipkart and our offline channels. It is surprising to see that the product has reached to 300 cities immediately post launch,” said Peter Chang, Regional Head-South Asia and Country Manager – System Business Group at ASUS India.

rajesh.kurup@thehindu.co.in