Eros International has announced a strategic business alliance between ErosNow, its digital OTT platform, and Chinese internet and technology firm LeEco.
LeEco has launched their flagship superphones, Le Max & Le1s, in the Indian market today. ErosNow will be integrated within the Le ecosystem of internet enabled smartphones and smart televisions, showcasing ErosNow’s extensive repository of Bollywood films, music and Originals. Devices will include a one year premium subscription to ErosNow service pre-bundled with the purchase of the phones.
Jyoti Deshpande, Group CEO & MD Eros International commented, “Our partnership with LeEco is part of our philosophy to provide consumers entertainment whenever and wherever they want it. We are delighted to partner with LeEco who believe in offering an online environment complete with content, devices and applications. When content owners and platforms come together like Eros and LeEco, we provide a compelling consumer proposition.”
Tin Mok, CEO APAC, LeEco commented, “We sold 4 million phones in China last year and our target this year is 15 million and we hope to replicate that success in India and wow the Indian consumer with our super phones and televisions packed with features.”