Motorola, which restarted its journey in India last year by taking a different route to reach the market (selling the Moto product range only via Flipkart), has registered sales of 3 million devices between February and December 2014.

“We want to be positioned as a brand for the customer, getting into wearables and great smartphones,” Marcus Frost, Senior Marketing Director, Motorola India, told press persons.

Introducing the Moto E’s 4G variant and highlighting the features, Frost said that the Moto variants are all about giving people the power to choose for a fraction of the average smartphone cost.

Online selling

The company, which has taken the e-route to market its product range in India, will continue with it, he said, and pointed out that Motorola had established a network of 150 service centres across various cities. “We will look at the matrix for opening more such service centres,” he said.

To create brand awareness, the company has recently introduced the Moto Care Van, which is driven to the user’s home within an hour of a call.

“This is still in the trial stage; we embarked on this initiative with Delhi as our launch pad. About 8 vans are now running in Delhi. Besides showcasing the Moto product range, our technicians will attend service calls and run some diagnostic work on the device, at the customer’s doorstep,” Frost said.

To a query on the price war and the need for such smart phones when there are quite a few in the market, he maintained that there is still room for growth.

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