Mid-size company MphasiS has launched a new brand identity with a focus on bagging next generation software services contracts in areas such as digital technologies and wearable computing.

“This new MphasiS will look at a radically different IT landscape, which necessitates the need to have a new identity,” said Ganesh Ayyar, CEO of MphasiS.

Increasingly, the outsourcing market is seeing changes in the way IT contracts are being outsourced and companies like Mphasis are gearing up with one eye on this.

Further, as assign of future readiness, the company has made a new three dimensional logo with the company colours blue, black and grey.

“The logo denotes attributes of the brand through a layer of connected foundations with the company in the middle with customers and employees on both ends,” he said. It has created a tagline called “Unleash the Next”.

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