Sistema Shyam TeleServices Ltd (SSTL), which offers mobile and data services under the MTS brand, today said it has appointed Creativeland Asia as media agency for its entire business.
Creativeland has been tasked with developing strategy and communications for brand MTS and all its offerings in every circle, the company said in a statement
The contract is for a year, it said while not disclosing the value.
Commenting on the development, MTS India Chief Marketing & Sales Officer, Leonid Musatov said: “Our requirement included a characteristic perspective that will redefine the brand and amplify our future business growth. And, Creativeland Asia came in with a contemporary and creatively cultivated approach to youthful brands.”
Creativeland Asia Founder & Creative Chairman, Sajan Raj Kurup said: “We have been waiting to reel the Creativeland touch in the telecom sector for some time now. In MTS, we discovered a like-minded brand...”
MTS is a joint venture between Sistema of Russia and India’s Shyam Group.