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Four times venture capital funded India’s first TV home shopping brand Naaptol plans further expansion through franchisee route this year by setting up stores in Indore, Hyderabad, Ahmedabad and Jaipur.
By expanding its offline presence in India, it aims to connect touch points between desktop, mobile, and in-store engagements and expand its offline distribution network, according to a press release on Monday.
Its first franchisee-based brick-and-mortar store was opened in Thrissur, Kerala
With this expansion, Naaptol is targeting to acquire 10 million new customers in a year, said Manu Agarwal, Founder-CEO.
Naaptol, a virtual home shopping brand founded in 2008, offers services in 9 languages, processing 30,000 orders a day.
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