Mobile games developer Nazara Technologies has launched a mobile game based on the movie Gulaab Gang, which can be downloaded from Google Play store.
The game - ‘Gulaab Gang – The Game’ – was officially launched by Bollywood actor Madhuri Dixit, who plays the lead role in the movie. The movie was released today.
"Mobile gaming is a trend that has taken the country by storm. With a large mobile user base, gaming is becoming a dominant medium not just for entertainment but also for information sharing. Being the pioneer in the mobile gaming business, we felt the need to innovate with socially pertinent concepts and found that inspiration in the Gulaab Gang movie,” said Nazara Technologies Chief Executive Officer, Nitish Mittersain.
“We want to essentially encourage and inspire the millennials for concerted efforts to protect the rights of women, particularly in remote areas,” Mittersain added.
As per a report by Avendus, there are more than 160 million internet users in India, of which 86 million access the internet using mobile devices.
With increasing mobile penetration and the advent of smartphones, mobile gaming has been growing at a spectacular rate.
According to a KPMG report, the mobile gaming market in India is poised to be around Rs 1,700 crore in 2016.