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Nazara Technologies has signed a multi-movie deal with Fox Star Studios to develop games based on upcoming movies. Financial details of the agreement, which also covers prominent movies from the Fox catalogue, were not disclosed.
Going forward, Nazara will build games for upcoming Bollywood movies such as Finding Fanny, Bang Bang and Bombay Velvet, the company said in a press statement.
"Games based on Bollywood movies enjoy a high brand recall as the audiences associate with the movie stars and this, in turn, allows us to engage our audiences as a build-up to the release of the movie and beyond,” said Shikha Kapur, Chief Marketing Officer of Fox Star Studios.
According to a recent FICCI-KPMG report, the gaming industry in India is growing at a compounded annual growth rate of 16 per cent and is estimated to touch Rs 4,060 crore by 2018-end.
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