In the context of the launch of the Nokia Lumia series of smart phones, Nokia India is revamping its retail strategy by giving over 5,000 of its retail stores across the country a new look. The new elements in the store will include a strong visual experience with 3D and 2D in-store branding, a luminescent range of white furniture, and specialist field sales force, a press statement said. Also, Lumia consumers will get special benefits that include no queuing, free home delivery and expert guidance.
The Lumia range is Nokia's smartphone range based on Windows operating system and the first two models in the range are Nokia Lumia 800 and Nokia Lumia 710.
“Consumer expectations are changing today. They look beyond just the device, are keen on trying out the services and content being offered on the device and they seek meaningful conversations and interactions with the store team,” Mr T.S Sridhar, Vice-General Manager (South), Nokia India, said.
Nokia CARE Experience Centres (NCEC) outlets have also been re-done to offer the Lumia experience to consumers, the statement said.
Ahead of the launch of Lumia, the company is rolling out a marketing campaign – ‘The Amazing Everyday' for consumers across Bangalore. The ‘amazing experiences' include impromptu flash cricket at selected public places offering a chance to play cricket with Indian and international cricketers and the Lumia Taxi. The Lumia Taxi will be seen on the streets of Bangalore and Chennai, offering passengers the choice of opting for an out-of-the-ordinary experience, the statement said.
The choice of experiences would include a 30-minute luxury helicopter flight over the city; parasailing a micro light flying session with a luxury sedan pick up and drop; a romantic dinner for two and a private party at the passenger's home.