OnMobile Global Ltd, leading provider of telecom value-added services (VAS), on Wednesday launched “Help Me On Mobile”, a free, 24x7 mobile application to assist women, children, young adults and senior citizens in fighting crime and calling for help during emergencies.

The free application houses a bank of two services ‘I am here’ and ‘I need help’, which are designed to ensure personal safety of an individual and is easily accessible from a single place. Help Me on Mobile aims to equip mobile consumers with a safety application on their phones without having to look for an external source. Users can get assistance in tracking location, sending panic alerts to chosen family and friends, trigger off panic alarms and more.

It is an attempt by OnMobile to equip mobile consumers with a safety product on their phones. With this launch, OnMobile aims at proactively impacting the life of the end consumer and giving back to society, said Mouli Raman, Co-Founder and CEO, in a statement.

Help Me on Mobile especially caters to and ensures safety of individuals during medical emergencies, crime situations and accidents.

The ‘I am Here’ service lets family and friends of the user track his/her location while the ‘I need Help’ service raises an alarm in crisis situations and simultaneously sends alerts to family and friends. Help Me on Mobile does not depend on capabilities like GPS, location maps etc., and can in the course of time be downloaded on lower-end mobile phones as well. Help Me on Mobile is currently available for the Android platform and will, in time, be available on both Symbian and Java platforms.

As part of the application, the customer needs to select his/her set of one to five guardians who will be notified when the subscriber sends location updates or panic alerts. The first guardian is defined as the main guardian who will receive a call in addition to an SMS.

OnMobile, headquartered in Bangalore, with services in 59 countries, is the leading VAS company for mobile, landline and media service providers.