OpenAI teased a new artificial intelligence system that can create realistic-looking videos based on text prompts from users, making it the latest AI company to embrace generative video technology.
The AI system, called Sora, can quickly create videos up to a minute long that represent “complex scenes with multiple characters, specific types of motion, and accurate details of the subject and background,” the company said in a blog post Thursday.
The tool will initially be made available to “a limited number of creators,” OpenAI Chief Executive Officer Sam Altman wrote in a post on X. OpenAI is also granting access to a team of experts tasked with assessing Sora’s safety before incorporating it into the company’s products.
Meta Platforms Inc., Alphabet Inc.’s Google and Runway AI have previously built text-to-video generators. While this technology could speed up the creative process, it also could add to concerns about AI upending the livelihoods of artists and spreading misinformation, particularly in a pivotal election year.
As part of its preparations for rolling out the product, OpenAI said it’s building tools to help detect when a video was generated by Sora. But AI companies have previously struggled to create foolproof AI detection systems. Last year, OpenAI shelved a classifier that had been intended to detect AI-generated writing, citing its “low rate of accuracy.”
More stories like this are available on bloomberg.com
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.