Opera Software has announced the launch of Opera Mobile Store which is now available at mobilestore.opera.com.
According to the company, this storefront is a featured Speed Dial link in the Opera Mini and Opera Mobile browsers, which makes the storefront immediately accessible by more than 100 million people who use an Opera browser on their mobile phones.
The Opera Mobile Store has been built and delivered through a partnership with Appia, provider of open application marketplace technology. It offers both free and paid applications for virtually any mobile platform and device.
The Opera Mobile Store is available to Opera users and users of other mobile browsers, on all popular mobile phone platforms in more than 200 countries. It uses Appia’s storefront commerce technology and leverages a wide catalogue of applications for phones with Java, Symbian, BlackBerry and Android operating systems.
According to the company, the storefront experience is customised to each user’s phone, providing a tailored catalogue based on the phone’s operating system, local language and currency.
“The launch of the Opera Mobile Store supports Opera’s core belief in an open, cross-platform mobile Internet experience by providing Opera users with an integrated storefront of mobile applications,” said Mr Mahi de Silva, EVP, Consumer Mobile, Opera Software.
To support the Opera Mobile Store, Opera Software has also launched the Opera Publisher Portal, providing developers with an easy way to get their applications onto the Opera Mobile Store and in front of millions of Opera users every month.
In its pre-launch state, the Opera Mobile Store attracted more than 15 million users in February from 200 countries achieving more than 700,000 downloads per day.
“The Opera Mobile Store presents a remarkable opportunity for mobile application developers to distribute localised content through a single, far-reaching marketplace,” said Mr Jud Bowman, CEO of Appia.