Persistent Systems has acquired San Jose-based Genwi, developer of the Genwi Marketing System, a flexible and customisable platform that delivers superior user experience to the sales and marketing teams at many Global 1,000 companies.

The acquisition further fortifies Persistent’s leadership team with a particular focus on compelling experiences that are fundamental to embracing digital transformation, a press release said.

Rahul Patel, Founder and CEO of Genwi said, “Generation Wireless was the inspiration for Genwi; with the advent of smart phones, tablets and other mobile devices our goal is to help businesses build new experiences and extend their reach to wherever the connection points with audiences are. This digital mission has driven us every day and we know our platform will help build the software-driven experiences that are key to the digital transformation of Persistent’s customers.”

Sudhir Kulkarni, President, Persistent Digital added, “Our strong differentiator is the ‘how’ of digital, and as such we are keeping laser-focused on bringing together data, APIs and experiences for our customers to become digital. Genwi’s leadership team, its platform to build experiences and its marketing system adds to our unique solution and architecture that drives our customers’ transformation to software-driven businesses.”

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