After going through an extensive re-branding exercise over six months, online classifieds firm Quikr is all set to reveal a new identity on Wednesday along with four sub-brands — QuikrHomes, QuikrCars, QuikrJobs and QuikrServices.

‘ Aasaan Hai Badalna ’ will replace the company’s current tagline ‘No Fikar, Bech Quikr’ and the logo will be in a bolder font with strident shades of green and blue.

“We are launching these sub-brands because we are specialists in these categories and want consumers to know that. For instance, consumers don’t know we are the largest real-estate platform with three million active listings a month.

“We have more consumers selling/renting apartments and selling cars than all our competitors put together” Pranay Chulet, founder CEO, Quikr, told BusinessLine .

Overall, Quikr receives over 15 million active listings a month, and competes with 99acres, MagicBricks, Commonfloor, Housing.com, etc., in the real-estate category; Carwale, Cardekho and Cartrade, among others, in the automotive category; and TimesJobs, Naukri and Monster in the jobs category. In services, the company says it faces no competition.

Taking on e-comm giants Quikr is transforming into a marketplace, where people can buy and sell across categories. “We are already India’s largest classifieds marketplace. My vision is to create India’s largest marketplace; the first place for people to come to irrespective of the category they are looking to buy and sell,” said Chulet. Recently, the company started allowing direct transactions on Quikr in Bengaluru and Mumbai, and this will soon be rolled out across 990 cities.

“We take care of everything from the start to end of a sale, including shipping, collecting payments, money back guarantee, etc., and are tying up with logistics providers,” said Chulet. Quikr receives 30 million unique visitors a month. Users post over 300,000 listings every day and 60,000 transactions happen daily.

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