QX Ltd, a UK-based high-end KPO firm, is eyeing to capitalise on a ‘reverse brain drain' into India from other countries and doubling up its operational capacity at its centre of excellence at Ahmedabad and processing centre at Vadodara.

With the economic crisis unfolding in the West a second time after 2008, the company plans to take advantage of the reverse brain drain and has roped in senior personnel from London, Bangalore and Mumbai recently.

“25 per cent of our staff comprises non-resident Indians (NRIs), including non-resident Gujaratis (NRGs)”, Mr Chris Robinson, Chairman, told Business Line here on Tuesday.

This reverse brain drain is set to get only larger, he said, adding that many of the company's staffers have returned to it. “Over 90 per cent of our employees are satisfied working for the company and 80 per cent say they will recommend QX to others.”

He also said the company has a track record of 100% contract renewals.

He said QX Ltd, providing high-end financial and accounting services to UK-based clients from Ahmedabad, is increasing its seats from the existing 250 to 500 at its two centres in Gujarat in the next one year and will soon open a new centre in the United Kingdom.

As against multinational KPOs having an 8 per cent attrition rate a month (or, 96 per cent a year), QX has an attrition rate of only 2 per cent (24 per cent a year). “About 40 per cent of our staff have stayed with us for at least two years,” he said.

QX Ltd, headquartered in Skipton in the UK, set up Gujarat's first KPO firm in Ahmedabad in 2004 and has, over the last seven years, grown 50 times – 40 per cent growth in the last two years alone.

With a dedicated QX training academy, it has enrolled senior accountants as trainers, is having a staff exchange programme with the UK office and plans to tie up with management institutes for higher studies, Mr Robinson said.

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