Reliance Communications has announced the launch of a new tariff plan that will offer unlimited voice calls at ₹149 per month.

The plan enables users to make unlimited voice calls, including STD calls, to any mobile phone and also 300 MB of data at ₹149 per month.

This is similar to one of the tariff plans launched by Reliance Jio wherein it offers free voice calls and 300 MB data at ₹149 per month. This comes as the mobile operators are looking to shift back from the Revenue Per Minute tariff model to a service subscription model based on average revenue per user.

Announcing the launch of the Unlimited Plans, Gurdeep Singh, Co-CEO, Reliance Communications and CEO of RCom’s Consumer Business, said: “Our new pioneering yet simple Unlimited Plan has the potential to trigger a paradigm shift in the way Indians recharge their mobile phones, creating a significant shift in the telecom market — as it moves away from the ‘Unit Rate’ charging regime to a ‘Single Recharge and Unlimited Usage’ regime.”

“It enables customers with any kind of handset to have unlimited calling time across the country, in addition to data access on all 2G, 3G and 4G handsets. Our Unlimited Plan will see millions of Indians benefit, and help RCom ramp up its customer base and engage with higher-value customers and greater ARPUs,” Singh added.

Since outgoing voice calls are unlimited customers need to recharge their accounts for additional data requirement, beyond 300 MB.