Shaadisaga, a Delhi-based online wedding services marketplace, has raised an undisclosed amount of funding as a part of its pre-Series A round from ah! Ventures and other marquee investors including Anupam Mittal of Shaadi.com.

Other entrepreneurs such as Kunal Shah and Sandeep Tandon of Freecharge.com, Dheeraj Jain of Redcliffe Capital and Rohit Chokhani White Unicorn Ventures along with other angel investors participated in this round, ah! Ventures told in a statement.

Started by IIT Delhi graduates Himanshu Kapsime and Manish Garg, Shaadisaga is an online platform that caters to the to-be-weds in terms of their wedding needs, focusing primarily on weddings ranging between Rs 10 lakh and Rs 1.5 crore.

With the focus of being convenient and cost effective, Shaadisaga offers the couples and their families a host of wedding services, making itself a one-stop solution for all the wedding needs.

With requirements being tailored at every step, the company, with a strong team of 25 employees, offers its users an option to choose from a pool of around 2500 best vendors, as per their requirements and hire them directly with price and quality assurance.

The company has a workforce of 10 employees so far.

Himanshu Kapsime said, “At ShaadiSaga, we provide the best planning experience to couples. From idea and inspirations to hiring different service providers, we are focussed on making the entire process a piece of cake. Couples are able to gain the same level of trust with us as they do when they hire services through reference of their own friends and family members. Our team uses technology to essentially bring the offline wedding planning experience onto an online platform, while adding convenience and cost effectiveness.”

Manish Garg, co-founder of ShaadiSaga, continued, “ShaadiSaga is the best suited solution for couples to plan their wedding as they save around 20-30% of wedding budget and 2 months of planning time with us, while ensuring better quality and experience. We are currently 25 people strong team and will be adding more people as we expand in further cities.”

Giving an investor’s perspective, Harshad Lahoti, Founder and CEO of ah! Ventures said, “Statistically the Indian wedding industry, valued at $40 billion, is proving to be one of the sturdiest in today’s market. Considering the high growth rate of 25-30% yoy, promising start-ups in this space were deserving investors attention and Shaadisaga was undoubtedly cut above the rest. From the very beginning, we witnessed Shaadisaga take calculated business decisions making them the rare breed of startups who knew their priorities. The venture focuses on taking one key step at a time, - be it a technological advancement or on-boarding of key partners - and that according to us has been the edge that sets them apart. We at ah! Ventures are confident of seeing Shaadisaga as a pioneer in this industry.”

ah! Ventures is India's first full-spectrum (seed, angel & VC) investment network and platform comprising of over 800+ investors, including some of the renowned angels and early-stage VCs.

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