With state-of-the-art built-in cameras being the norm in smartphones nowadays, the compact camera business has suffered heavily with a 30 per cent decline in just one year while the market of digital single-lens reflex (DSLR) cameras has seen a 10 per cent rise since 2012-13.
Compact cameras, priced between Rs 5,000 and Rs 25,000, have seen their market in India decline from 30 lakh units to 21 lakh, Dr Alok Bhardwaj, Executive Vice-President, Canon India Pvt Ltd, said here on Thursday.
On the other hand, the DSLR camera business has increased by 10 per cent, from 2.2 lakh units to 2.5 lakh units during the same period. These cameras are priced in the range of Rs 26,000 to Rs 4 lakh.
India’s total camera market is worth Rs 4,000 crore per annum. Canon and Nikon are the top players in DSLR range.
Almost 50 per cent of Canon India’s turnover of Rs 1,850 crore in 2012-13 was from compact camera DSLR sales. Canon India has about 45 per cent market share in the DSLR segment and expects it go up to 50 per cent next year with 3 lakh units, and double to Rs 4,000 crore in three years, he told Business Line.
In two years, Dr Bhardwaj said, the DSLR segment is expected to become 80 per cent of Canon’s images business.
Managed print services
Currently, Canon India is focusing on 16 manufacturing clusters across India for its managed print services for large enterprises, 90 of whom have tied up with the company with pharma and banking and financial services institutions (BFSI) constituting one-third each. With nearly 10 million printing devices installed in India, that print 100 billion A-4 size papers annually, this business is pegged at Rs 10,000 crore per annum, out of which managed print services segment currently has a 4 per cent share (Rs 400 crore).
Canon India, which has installed 7,000 printing devices for these large enterprises and appointed staff to manage them, is targeting a 25 per cent growth in a year. In the Rs 400 crore manage print business, it has a 25 per cent share, at Rs 100 crore, he said.
Canon India is also focusing on its newly-introduced managed digitization of large companies.