Snapdeal.com has partnered with Trendin.com, the e-commerce arm of Madura Garments, in an attempt to capture a major chunk of the online fashion space. Snapdeal.com is India’s largest online marketplace.
Trendin.com will be now powering Snapdeal.com with some of India’s biggest fashion brands.
“This partnership will enable Snapdeal.com to capture a much larger consumer mind space as a fastest growing fashion marketplace. Today around 60 per cent of our sales are from the fashion and lifestyle category. Adding such a big catalogue of more than 7,000 articles from India’s biggest fashion brands will help us cater to a larger audience who are looking to shop for brands,” Amit Maheshwari, Vice President- Fashion Vertical at Snapdeal.com.
Trendin.com, the e-commerce website of Madura F&L and Aditya Birla Nuvo Ltd, was launched in 2013. It showcases merchandise for men, women and kids and houses brands such as Louis Philippe, Van Heusen, Allen Solly, Peter England and People.