Elon Musk says Twitter video app for smart TVs is 'coming'

Reuters Updated - June 18, 2023 at 09:38 AM.

Musk responded to a tweet suggesting that a Twitter video app is needed.

FILE PHOTO: Elon Musk, Chief Executive Officer of SpaceX and Tesla and owner of Twitter | Photo Credit: GONZALO FUENTES

A Twitter video app for smart TVs is in the social media company's plans, owner Elon Musk said in a tweet, a move that would be in line with the company's new plans to focus on growing video content on the platform.

In response to a tweet suggesting that a Twitter video app is needed, Musk replied, "It's coming".

Also read: Twitter is refusing to pay its Google Cloud bills

New CEO Linda Yaccarino and Musk had in an investor presentation on Thursday laid out Twitter's plans to focus on video, creator and commerce partnerships to revitalise the social media company's business beyond digital advertising.

The presentation said that vertical video accounted for more than 10 per cent of time spent on Twitter.

Former Fox News host Tucker Carlson launched a new show earlier this month on the platform called "Tucker on Twitter." Twitter envisions that it could sell ads and sponsorships alongside videos from Carlson and other content creators, a source familiar with the matter had told Reuters.

Published on June 18, 2023 04:08

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