Instagram CEO Adam Mosseri has admitted that the company was overfocused on video last year. This came up when Mosseri hosted a weekly Q&A with users.
The social media app focused more on videos in the feeds following the launch of Reels, worrying users who use the platform to share images. “We definitely have a number of photographers who have been upset. I want to be clear: though we are leaning into video, we still value photos. Photos will always be a part of Instagram,” Mosseri said.
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“How often someone likes photos versus videos and how often someone comments on photos versus videos are roughly equal,” Mosseri said. He promised that the platform was committed to taking a more balanced approach going forward. He added that the company is also working to reduce spam and bots on Instagram.
The platform recently launched Quiet Mode, a setting to turn off notifications.
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